Tag Archives: doughnuts

Living in Brooklyndia

31 Jul

My family has the small food company, Brooklyn Bell.  We make granola bars and ice cream.  When my older daughter, A, and I lived in this house (long before my youngest, Z, was born), the ice cream truck used to pull up in front of our house and wait for us.  Now when the truck goes by, my younger daughter barely bats an eye.  I don’t, in fact, remember her ever asking for ice cream from the ice cream truck – maybe once when my mother was visiting, egged on of course by grandma.

Yesterday as I was coming back from our shared commercial kitchen in Sunset Park (Brooklyn), I had a quick bit of lunch with the folks from another food company there.  We started discussing who made good coffee.  McDonald’s and Dunkin Doughnuts came up (this was not a snobby food convo – it was about who had good [read good and, importantly, “cheap”] coffee).  After I left the kitchen, I stopped by Dunkin Doughnuts to fuel up on some caffeine and for the first time in a long time, the doughnuts called to me, so I also got three doughnuts to share with Z and the babysitter at home.  It has been so long since I’ve ordered doughnuts, I didn’t even know what to call these ones I was looking at so I just asked for those doughnut with the rainbow sprinkle star things on them.  I got one with chocolate, one with strawberry and one with white icing.  When I got home, I cut them into thirds and scarfed mine down embarrassingly quickly.  The sitter finished her plate, but Z got distracted because she still had a trip to the park planned, so I covered that plate and put away what was left of her doughnuts.

This morning, Z asked for them immediately.  As she was finishing off the last of the doughnuts, she said, “These are yummy, mommy.  Who made them?”  So this is what it is to raise a kid in artisanal food land.  Concepts like large, hugely successful mass-produced food companies are somewhat foreign.  Now, I hope we can just get to having more small, hugely successful small-batch food companies, including ours.

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